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Monday, September 26, 2011

Seeing is Believing ~ Even If It's False


Due to a strange sensory phenomenon, what we see dominates what we hear. It’s called the “McGurk Effect,” after Harry McGurk, a Scottish psychologist who first identified this powerful illusion. What’s more, even if you know it’s an illusion, you can’t hear the truthful sound unless you close your eyes.

To better understand the profound McGurk Effect, watch this 3-minutes video featuring Prof. Lawrence Rosenblum.

Click here for the NPR article.

2 comments:

Melody said...

This is amazing. Very interesting!

Smarts said...

Fascinating!